Being an integral part of the still-growing interactive or online marketing industry, marketing through email will continue to evolve in the next few years. According to the Forrester Interactive Marketing Forecast, 2011 to 2016, interactive or online advertising will reach the $77 billion mark by 2016, making it as big a part of overall advertising endeavors as TV advertising at about 35% of market share. Though mobile marketing overtook conventional email efforts in 2011, it also signals a rise in mobile marketing through email. Furthermore, the forecast went on to note that in the next five years, email advertising efforts will remain one of the core components of any marketer’s interactive marketing campaign.
Having your own autoresponder is a great way to boost your sales and conversion rates. If you were getting 100 people to your website everyday, and only 1 out of the 100 people bought from you, you could easily improve these numbers by including an “opt-in” form on your website where people can subscribe to your email newsletter.
So on top of getting the 1 sale everyday, you can get even more sales by following up on the people who didn’t buy from you initially. This is an easy way to get about a 3% conversion rate from your email marketing plan. And all of this can be done on autopilot. You should check it out, it really works.
One thing that you definitely don’t want to do with your email newsletter is to email your prospects everyday. Your subscribers will get tired of seeing you everyday in their inbox, and you will become like a pest to them. And believe it or not, there are some people who email twice per day. People like this I immediately unsubscribe from because their emails are filled with sales messages that doesn’t help me at all.
You should keep your email frequency at around every 3 days. This is a good number. This is long enough for them to miss you, but short enough to build a good relationship with your subscribers. And like I said, you can put all of this on autopilot if you choose to do so.
Always include valuable content in the emails that you send out. Don’t send out sales pitches because people don’t want to buy from someone who they think is only after their money. If you want to be received and welcomed as a guest, instead of a pest… don’t email everyday. It’s the fastest way to get someone to unsubscribe from you.
Eventually you will build your list up to thousands of people, which in turn will only cause you to get sales on a daily basis. If right now if you have a list of around 100 to 200 people in your email autoresponder, then you can’t expect to see sales on a daily basis. The list is just too small. But once you get in the 1,000 and above crowd, you will start to see really good results.
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